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Discovery Form Application
Discovery Form Application
Raleigh SEO Company
2018-12-25T03:54:06+00:00
Discovery Form
Step 1 of 3
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Name
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First
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Last
Email
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Phone
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Website
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What Is Your Role In The Company?
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Tell Us About Your Business
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Why should your customers buy from you rather than a competitor? (be specific of your Value Proposition)
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What is the typical sales process/cycle? EX: customer calls, then fills out form, then sets appointment, etc
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What are the short and long term goals of the company?
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What product or service would you like to sell more of?
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What is the average Lifetime Value of your average customer? This is your profit over the life of that customer
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Who is your ideal client?
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What knowledge of SEO exists within the company?
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None
A little
A lot
Have you had previous SEO work done on your site? If so, how much were you investing every month?
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Please write as many keywords as you can think of that you would like to target online.
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Keywords are words typed into google that you see your competitors ranking for or that you think your customers are searching for to find businesses like yours. Examples: “Raleigh Divorce Attorney” or "Dentist Durham NC" or "CRM Software for Hospitals"
Please list the radius and specific cities you would like to target. If your targeting national, just type in the United States.
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How many additional customers would you like to acquire a month? Please set a number.
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What is your customer conversion ratio? I.E. How many phone calls or website visitors does it take to generate a sale?
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Are you doing any other forms of marketing? Please check all that apply.
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SEO (Search Engine Optimization)
PPC (Pay Per Click)
RTB (Real Time Bidding)
Video Marketing
Social Media Marketing
Offline Print, Radio, Media
Other form of marketing not listed
How is your monthly marketing budget currently allocated?
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Example: $5000 a month for billboard advertising, $4000 a month for YellowPages ads, $3000 a month for radio ads, $2500 a month for paid search, $1800 a month sponsoring the Durham Bulls, $1500 a month on direct mail flyers, $800 a month for DMV advertising, $500 a month for grocery cart ads, etc.
What would you say has been your least effective advertising method?
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Do you offer any special promotions to new customers? If so, what are they?
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Please list the URLs of your top 3 competitors
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How much are you looking to invest to get more customers to your website?
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$1,500 - $2,500 a month
$2,500 - $5,000 a month
$5,001 - $10,000 a month
$10,001 - $20,000 a month
$20,001+ a month
What is your biggest concern working with a company for online marketing? Or if you have anything else we should know about, please let us know here.
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How did you hear about us?
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Google
Bing
Yahoo
Friend
Inc.com
Forbes.com
USA Today
Entrepreneur.com
The Huffington Post
Other
Name
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