Our Paid Search Services Drive More Traffic & Revenue
In any business, you will always find a short and a long-term plan. In this case, you can consider SEO to be the long-term plan because it takes time, but the results are long-lasting so-to-speak. The short-term plan comes in the form of PPC.
For some time now search engines have been offering webmasters the chance to “bid” on popular and strong keywords. These are keywords users are most likely to use when searching for something, and by bidding on the keywords, your site can reach the top rankings without worrying about SEO. The best part is that you only pay for the “position” when users click on the ad for your site.
Obviously, the keywords you bid on have to be relevant to your site and what you are offering, but it’s by far the quickest way to reach the top without waiting months, if not years. And seeing as these are targeted keywords meant for specific users, the odds of getting conversions is better.
You set the budget for how much you are willing to spend on PPC, making it very easy to maintain control on a monthly basis. But you should also know that the quality of your ad does have an influence as well. You are not the only one bidding for strong keywords, and search engines use the quality of the ad to differentiate which one gets the highest position. This also means that with a quality ad you don’t have to bid as much as the rest of the competition.