The SEO Analyst works with the Account Management team to create and execute SEO strategy and action plans that achieve our clients’ lead generation and e-commerce revenue goals..
Responsibilities:
The duties of the position include:
- Create the monthly/quarterly SEO strategy and action plan based on objectives, priorities, and strategic opportunities.
- Work with the Internet Marketing team and the Content Marketing team to execute the monthly action plan
- Ensure all monthly SEO action plans meet the agency’s obligations to clients and fall within the appropriate budget
- Conduct site audits to identify on-site SEO issues and report the findings to the Account Manager
- Conduct backlink analyses to identify link risks and opportunities and report the findings to the Account Manager
- Conduct off-site audits to identify citation issues and other off-site issues and report the findings to the Account Manager
- Work with the IM team (IM Manager, IM Specialist) to conduct keyword research and provide analysis to the Account Manager
- Participate in client calls, as needed, when requested by the Account Manager
- Communicate results and activity to account managers monthly
Required Skills/Experience
- Strong analytical abilities
- Strong problem-solving skills
- Experience conducting SEO site audits
- Ability to conduct and analyze keyword research
- Ability to analyze backlinks
- Knowledge of HTML4/5, CSS, JavaScript, and familiarity with basic server and hosting concepts.
- Strong interpersonal communication skills
- Ability to prioritize on-site and off-site activities for maximum SEO impact
- At least 2-3 years of professional SEO experience working with clients or in-house